Sales Development

“The only constant in the technology industry is change.” – Marc Benioff Several big players like Salesforce, Amazon, Google, Microsoft and IBM are embracing AI technology, indicating just how important it has become. This is especially true for the sales world, where AI is unlocking new levels of automation and precision that before required manual…

The efficiency of Sales Development Representatives (SDRs) can determine the success of your company’s lead generation efforts, the health of your sales pipeline, and your salespeople’s ability to hit quota. These 10 tips provide great ways to improve SDR efficiency. Tip 1 – Keep SDRs Collaborating With AEs It’s important to keep Account Executives (AEs)…

For most B2B companies, email outreach is a top strategy, and for more reasons than one: it’s automation-friendly, scalable, and can deliver one of the highest ROIs across B2B channels. One struggle in email marketing is efficiently supplying campaigns with enough valid emails for your sales effort. While there is no perfect solution to finding…

How you improve lead generation campaigns can be the cause of setbacks, failures and poor scalability. The mindset of your team directly impacts the speed and progress you make when improving your B2B lead generation campaigns. 1. Prioritization Prioritizing your sales development and lead generation improvements can be a challenge. With several issues across different…

Everyday potential customers are looking for your product or service. Having the ability to scale B2B lead generation effectively provides your business with a strategic advantage. It can also help you acquire customers and win a larger share of the market than competitors. Scaling lead generation across your target market segments ensures that you get…

Building a great sales development team drives more leads and appointments for sales, helping exceed quota and drive predictable revenue growth. However, making that team a reality requires an effective onboarding process. An organized onboarding process is an important part of successfully growing your team of sales development reps (SDR) and quickly maximizing the value…

Having a steady supply of new leads increases the productivity of your salespeople and gives them the resources they need to crush sales quotas. Lead generation is the driver of sales growth but it needs to be maintained and constantly improved to succeed. Whether you are a startup or a Fortune 500 Corporation, these 6…

Successful sales teams have a consistent supply of qualified sales leads to contact, follow up, schedule meetings, and close. Without an efficient prospect discovery process at the top of your sales pipeline, your salespeople may be unable to reach quotas and produce the sales growth your company needs. This post walks you through three easy…