Strategy

Great CRM data quality provides huge competitive advantages over competitors neglecting their CRM. Data is a crucial hurdle for today’s innovations. Artificial intelligence, predictive analytics, and account-based marketing need data to succeed. Companies that can’t fix their data problems will begin falling behind. If you don’t have a solution, now is the time to start. Why…

Choosing to use a lead generation service opens up opportunities for efficient scaling, speed, and predictability. To ensure you pick the right lead generation partner you will want to consider their experience, strategy, scalability, and pricing. Lead Generation Experience Working with a lead generation service that has experience in your market is helpful but shouldn’t…

It is important to find the most scalable and effective channels available for your company’s lead generation campaigns. Lead Quality Not all leads are created equal. Depending on the channel and targeting, leads may or may not meet the qualification criteria established by the sales team. This is often the case with inbound lead generation…

Subscription plans with monthly billing are the lifeblood of most SaaS startups. They make it easier to convert leads and trial users into paying customers while delivering a predictable amount of monthly recurring revenue to help grow your startup. However, it can be hard in the beginning to get monthly recurring revenue up to a…

  The key to successful marketing and sales campaigns is embracing a more agile approach. This means shifting away from the old-school, waterfall-style marketing that maps everything out, builds a detailed multi-step plan (with no real data), and wastes weeks on implementation. Keep it simple, start small, launch fast, and focus on short cycles of learning…

Marketing and sales teams should be working together to achieve the common goal of driving customer acquisition. One component that requires collaboration between the two teams is in targeting. Targeting specific segments in your marketing and sales efforts leads to better performance and more deals closed. This requires ongoing collaboration between marketing and sales. Having…